Geoff Lough
Owner of Enviro Clean Tyneside
Geoff Lough joined Enviro Clean in July 2025 after a long career in plumbing and drainage. While he was highly skilled in his trade, Geoff was ready for a change. The long hours and unpredictable workload had taken a toll, and he was looking for something that would give him a better work–life balance. Like many people who explore franchising, Geoff wanted the independence of running his own business but with the backing of an established brand behind him.
Unlike a start-up business where the first few months can be uncertain, Geoff has been able to hit the ground running. Our head office ensures his diary is consistently filled, and he is currently booked a couple of days in advance. On top of that, he already has his first self-generated work scheduled within just a few weeks of joining — a strong sign that his customer base will continue to grow.
Geoff has also committed to investing in the growth of his business. He has started putting £400 per month into marketing, including Google and Facebook advertising. This not only attracts new customers but also builds his local reputation, helping to secure long-term growth. With Enviro Clean’s marketing guidance and dedicated support team, Geoff can be confident his investment is being used in the most effective way.
Because Geoff only joined in July 2025, it’s still early days for his business journey. Predicted turnover figures will be added later as his franchise develops, and we’ll update this case study as his progress continues. But even at this early stage, Geoff’s story shows how quickly new franchisees can get up and running with Enviro Clean’s tried-and-tested system.
For someone like Geoff — with strong practical skills, the desire for more freedom, and a willingness to learn — Enviro Clean provides the perfect balance of independence and support. He now has the confidence of knowing that he is building something of his own, but he never has to face the challenges alone.
If you’re looking for a career change that offers more freedom and flexibility, Enviro Clean provides the perfect opportunity. With no previous experience required, just drive, commitment, and a willingness to learn, you can follow in Geoff’s footsteps and build a successful business of your own.