Russell Watts
Owner of Enviro Clean
Doncaster
Russell Watts joined Enviro Clean in December 2024 after a career as a car sales executive. Looking for the chance to be his own boss, enjoy more flexibility, and achieve a better work-life balance, Russell decided it was time to make a change — and Enviro Clean offered the perfect opportunity.
From the start, Russell began generating his own work, and after four months, he introduced Facebook ads to boost his bookings even further. Today, around 54% of his work is self-generated, and his calendar is typically booked a week in advance, with the percentage of self-generated jobs steadily increasing.
“The support from Mark and Charlie has been excellent. I can always get hold of someone when needed, and they’ve helped me through tricky moments — like when my enforcer stopped working on a job. It’s reassuring to know the team is there every step of the way.”
In his first six months, Russell turned over £25,500, well on track to reach his projected first-year profit of £30,000. He invests £800 per month in marketing through Google and Facebook, which continues to drive steady growth for his franchise.
Russell’s story shows that with dedication, the right support, and Enviro Clean’s proven system, it’s possible to build a business that provides both financial rewards and the freedom to control your own schedule.